Always new campaign "Always #LikeAGirl Unstoppable" that fight stereotypes about women abilities
“Girls can’t be brave” and “girls aren’t strong” are limiting phrases that girls constantly hear. The companie Always showed through a social experiment that girls feel limited by society's expectations in their everyday lives. Indeed, this video highlights how these assumptions about women's behaviour have a profound impact on girls confidence, especially when entering puberty. In order to achieve gender equality, it is crucial to smash these gender expectations that are imposed by society on girls but also on boys.